Highest-weight factor. Historical data shows a 7× gap in closing rates between top and bottom sources — the single strongest predictor of whether a lead will close.
Referral72.3%
Referral CX35.2%
Office / Walk-in28.0%
Events / Exhibition20.8%
Website20.0%
CX Software (Referral)15.9%
WhatsApp13.8%
Google11.7%
Facebook10.1%
⚡ Monthly TNB Bill20 pts
Higher bills mean a stronger financial pain point and shorter payback period — both directly raise motivation to go solar.
>90027.2%
500–60024.4%
400–50021.5%
600–90018.7%
300–40017.3%
New house13.7%
200–300 (incl. <300)11.4%
<2005.3%
Leads recorded as <300 are scored in the 200–300 bucket — the <300 sample (32 leads) was too small to be statistically reliable as a standalone segment.
🏠 Property Type20 pts
Bungalow owners typically have larger roofs, higher disposable income, and stronger homeownership pride — all raising propensity to invest.
Bungalow19.6%
Semi-detached17.3%
Terrace house17.0%
Narrow spread — property type is a tie-breaker, not a dealbreaker.
📍 Geographical Area15 pts
Penang leads close at nearly 2× the rate of Perak, likely due to higher household income, stronger solar awareness, and denser Verdant Solar market presence.
Penang25.2%
Perlis18.2%
Kedah15.3%
Perak14.2%
📞 Follow-up Stage10 pts
Leads with fewer attempts still have untapped potential. Surfacing "No call yet" ensures new assignments aren't lost. 5th follow-up leads should be re-evaluated, not continuously chased.
No call yet10 pts
1st Done8 pts
2nd Done6 pts
3rd Done4 pts
4th Done2 pts
5th Done0 pts
📅 Lead Age10 pts
Lead conversion probability drops sharply after the first week. Fresh leads are 4–5× more likely to respond than leads older than 30 days.
≤ 7 days10 pts
8–14 days8 pts
15–30 days5 pts
31–60 days3 pts
61–90 days1 pt
> 90 days0 pts
A 90-day lead with 0 calls may still be worth one final attempt.
Estimated using pipeline stage × lead quality score. Assumes all flagged leads are contacted within 24 hours. Use as a prioritisation guide, not a guarantee.